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Marathon-ready? Shop last-minute London 2025 kit and merch
Because running 26.2 miles calls for new celebratory running gear, right?
If you're gearing up to run the iconic London Marathon this weekend, you're in for a truly unforgettable experience. Call us biased, but the London Marathon is one of the world's most special marathons – and it continues to attract thousands of runners from across the globe.
But how do you celebrate completing such a huge physical and mental challenge? By treating yourself to some London Marathon merchandise, of course. From the official New Balance TCS London Marathon kit to special London collaborations, London Marathon merchandise – whether that's a jacket, cap or race vest – is not just a souvenir, but a tangible symbol of your accomplishment, hard work and dedication.
But that's not all. The 2025 London Marathon merchandise we've picked out below is made from high-quality, durable materials. So, whether you're looking for something to race in on the day (just be sure to try it out properly first!) or wear during training runs, post-marathon recovery runs or even as casual wear, this long-lasting kit can be enjoyed for years to come.
Shop London Marathon 2025 merchandise
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If you haven't yet bought yourself a race vest to wear during the London Marathon, then this high-performance singlet from Tracksmith is a fab option. Made from a lightweight, breathable fabric, the design takes inspiration from the energy of the race and celebrates it through vibrant colour. It has a snug – but not restrictive – fit, and even features its own set of safety pins for pinning on your race number. A firm RW favourite.
For runners who like to be head-to-toe matching and are opting for the Tracksmith London Singlet, then why not pair it with the London Shorts? The minimalist design features a comfortable waistband and a flattering (fast) short length. The shorts have a brief liner and also feature three discreet pockets for storing gels.
Designed with marathon runners in mind, New Balance's latest speed shoe – the FuelCell SuperComp Elite v4 – has also come out in a limited edition London Marathon colourway. Providing responsiveness and energy return for an explosive stride, these are PB-setting shoes. Read the full review here.
Now on its 14th iteration, the Fresh Foam X 1080 remains a shoe that caters for most runners' training needs – and we love this special edition London Marathon design. So, whether you're looking for a recovery day shoe you can sink your feet into, a long run shoe that can eat up every mile, or even a shoe to run your first marathon in, this is a safe bet.
This particular style of New Balance jacket has been around for a little while and, this year, is available in either a purple/lilac or plum colourway. Featuring the official 2025 TCS London Marathon badge, this jacket is lightweight and wind resistant – and can be worn either to run in or as casual wear.
This premium performance tee is a versatile option for your workout wardrobe. Light and moisture-wicking, wear it underneath a half-zip or on its own as the weather heats up. Oh, and it's made from 95% recycled material.
We've tested the non-London version of this lightweight performance tee and love it's barely-there feel, made for comfort during your training runs and race day itself.
We also rate New Balance's London Edition Packable Jacket. Why? Because we've all thrown on a jacket for a run when the weather has looked questionable, then felt sweltering hot 5K in. With this jacket, though, you can pack it up into a waist pack when you get too hot, making it perfect for ever-changing weather conditions.
This running singlet is made from pindot poly knit mesh for a lightweight, quick-drying feel. Train in it. Race in it. And most importantly, show the spirit of London.
The ultimate performance short, tailored for every run. The RC Short features the mobility of a four-way stretch fabric and a built-in brief for support. You also benefit from an external back zippered pocket.
For women, the RC short (above) comes with a 3" inseam, a built-in brief and a zippy back pocket, large enough to hold your keys or card.
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