Skip to Content

We earn a commission for products purchased through some links in this article.

Amazon Prime Day 2025: Best fitness deals to shop for the final 2 hours of the sale

We've handpicked the best fitness bargains live now

By
personal massage device and a person walking on a treadmill

Amazon Prime Day is here – so if you’re looking to upgrade your fitness kit for less, now’s the time to strike. Whether you're training for a marathon, starting Couch to 5K or just looking to stay active, Prime Day is packed with savings on everything from GPS running watches and treadmills to wireless headphones, massage guns and walking pads.

Shop the best Amazon Prime deals

Our team of editors are scouring Amazon as we speak to bring you the very best early fitness deals worthy of your money – from tried and tested gear we use ourselves to top-rated tech that’s rarely this affordable. We’ve prioritised products that offer great value, strong performance and solid reviews, so you can shop with confidence.

Top LIVE fitness deals at Amazon

As Runner's World's e-commerce editor, I've been covering Amazon's shopping events for a number of years, so I know how to separate the best discounts worth snapping up, or when it's better to wait for another sale (think Black Friday). So, consider this your official guide to the best fitness deals.

I'll be adding and changing deals during the event, too, so make sure to save this page and keep checking back over the next week.

Best Amazon fitness deals, found by the RW team...

1
Best incline walking pad deal

UREVO Smart Walking Pad

Smart Walking Pad
Now 15% Off

This was voted our best walking pad with incline on test for good reason — not only does it go up to a whopping 14% incline, but it uses an innovative front and rear incline system to mimic real-world terrains and (trust us) feels seriously challenging.

It's nice and compact, tops out at 6.4km/h and the app connectivity is also impressive — as well as providing real-time metric tracking (calories burned, speed, incline level, steps), it also comes with four workout modes (fat-burning, endurance, cardio, recovery) and offers outdoor hiking simulations that automatically adjust the incline. Clever!

2
Best running socks deal

Danish Endurance Cushioned Running Socks

Cushioned Running Socks
Now 34% Off

Designed to go the distance, these quarter-length running socks have arch compression and cushioning for comfortable, blister-free running.They wash well, are incredibly durable and dry fast — ideal if you're out on a wet trail. Plus they're breathable, with sweat-wicking ventilation lanes to ensure fresh and dry feet too.

3
Best cheap Garmin deal

Garmin Forerunner 165

Forerunner 165
Now 25% Off

Having launched last year, the Forerunner 165 doesn't go on sale often so this is a rare opportunity to make a saving. The watch takes most of the more useful tools and features you find on Garmin’s premium watches and distils them into a more compact, more basic, somewhat cheaper and easier-to-use model, with a killer bright AMOLED display.

4
Best running belt deal

Waterfly Running Belt

Running Belt
Now 28% Off

There's much more to this running belt than meets the eye — namely three expandable compartments that mean you can carry everything you'd possibly need with you — yep, even a (foldable) water bottle. We've fit a phone, cards, key, gels, water and protein bar and still had room to spare.

Aside from the excellent storage options, this belt is lightweight, adjusts easily with a simple buckle fastening and stays put as you move. The adjustable belt section is comfortable and stretchy so you can get a close fit without any chafe — the dream. Choose from eight colours.

5
Best walking pad deal

Bigzzia Walking Pad

Walking Pad
Now 33% Off

This walking pad from Bigzzia tops out at an impressive 10kph, which for the price is remarkably good value.

The LED display shows your speed, distance, calories burned and time elapsed, and operating at under 55 dB (comparable to a quiet home environment) means you can chat away on work calls or binge Netflix with little interference.

It comes fully assembled, has wheels at the front so its easy to move out the way, and thanks to the small-ish design, you can prop it up behind a door or under a sofa when it's not in use.

6
Best earbuds deal

Apple AirPods Pro 2

Apple AirPods Pro 2
Now 22% Off

The 2nd generation of these iconic buds has a noticeably deeper bass and clearer sound. Transparency mode, too, is greatly improved with less of the crackle you get when wind passes over microphones that pump in external audio. On the run, they feel lightweight and comfortable and the fit is reassuringly secure, with our tester suffering no fall-out over a variety of terrain and paces.

7
Best treadmill deal

NordicTrack T Series 9 Treadmill

T Series 9 Treadmill
Now 23% Off

NordicTrack's T Series 9 Treadmill boasts a 10-inch tilting screen, decent speakers, and an automatic fan system, along with a top speed of 20 km/ph and 12 degree incline.

It's shock-absorbent and comes with iFIT access to over 10,000 workouts — including cross-training options like yoga that you can enjoy on that tilted screen. It's also slimmer than some treadmills at 191 x 87 cm, but then folds away to a length of just 104cm, so a good option if you don't have a ton of space.

The T Series 5 is also on sale for £499 if you're working with a more modest budget.

8
Best Apple watch deal

Apple Apple Watch Series 10

Apple Watch Series 10
Now 15% Off

Save an impressive £104 on the latest Apple Watch. It's Apple's smartest, thinnest and largest-screen watch to date, packed with all the daily-life-taming bells and whistles that arguably make it the best smartwatch in the business.

Plus, the Apple Watch’s running credentials have been growing over the years, with more mid-run metrics, better training insights and some class-leading GPS and heart rate to boot.

9
Best massage gun deal

Renpho Massage Gun

Renpho Massage Gun
Now 34% Off

This versatile (and excellent value) massage gun gives the user plenty of control, with five speed settings and five massage heads to choose from. It can massage quickly and pretty fiercely, but our tester's experience was pain-free.

10
Best mini massage gun deal

Renpho Mini Massage Gun

Renpho Mini Massage Gun
Now 24% Off

The Renpho Mini is one of the best mini massage guns we've tested here at RW, with changeable silicone head casings, a heat setting and a silicone grip design. Delivering an impressive 3000ppm, it's a powerful device despite its portal size too.

11
Best energy gel deal

Science in Sport Beat Fuel x6

Science in Sport Beat Fuel x6
Now 34% Off

We love this running gels from SiS, packing in a whopping 40g of carbohydrates per gel. They also slip down easily to deliver a welcome stamina boost.

12
Best running watch deal

Garmin Forerunner 255 GPS 46mm

Garmin Forerunner 255 GPS 46mm
Now 27% Off

The Forerunner 255 is a sleek option packed with a slew of high-end features that are currently over 40% off at Amazon. For under £180, you’re getting a GPS running watch that provides you with a daily morning report, summarises your sleep, and tracks heart rate variability.

We also love that it can download and store up to 500 songs from Spotify, Amazon Music and Deezer, allowing you to listen to your favourite pump-up tunes in a pinch.

13
Best compression socks

Danish Endurance Compression Socks

Compression Socks
Now 24% Off

Another RW favourite from Danish Endurance, these are an excellent value-for-money option for targeted leg compression. They’re supremely comfortable, thanks to the cool, breathable and sweat-wicking mesh fabric, and there’s anti-friction cushioning in the toes and heel area to keep you blister-free.

14
Best smart ring deal

Oura Ring Gen3

Oura Ring Gen3
Now 22% Off

The Oura ring is a fitness tracker with a difference. This smart ring is a tracker you genuinely forget you're wearing. It features a suite of sensors that can track heart rate (both resting and during a workout), body temperature and even SpO2 – the percentage of oxygen in your blood, which can flag illnesses.

The sleep tracking is helpful without being intrusive, the period prediction is almost unnervingly accurate, and the advice on the app is useful and intuitive without ever veering into prescriptiveness

15
Best wireless headphones deal

Beats Fit Pro

Beats Fit Pro
Now 51% Off

These are a brilliant pair of earbuds for a reasonable price — particularly compared to competitors like Apple and Bose. They score big points for sound quality, ease of use and design, while the battery life, while not as impressive as that of the Beats Studio Buds +, is fairly standard at six hours (with a further 18 with the case).

16
Best over-ear headphone deal

Beats Studio Pro

Beats Studio Pro
Now 53% Off

We had high hopes when these shiny Beats headphones arrived at the RW Lab and fortunately, they didn’t disappoint. In fact, they exceeded our expectations thanks to the impeccable sound quality and second-to-none noise cancelling tech. The touch controls on the padded ear cups were responsive and they felt comfortable, even after prolonged use.

17
Best heart rate monitor deal

Polar H10

Polar H10
Now 25% Off

The H10 is one of the most accurate heart rate monitors going, offering super-fast responses to changes in intensity. You get 400 hours of training on a single coin cell battery. That’s right up there with the longest-lasting chest straps and it’s dead easy to swap the battery.

18
Best Samsung watch deal

Samsung Galaxy Watch Ultra

Samsung Galaxy Watch Ultra
Now 42% Off

It’s no secret that Samsung is a leader in smart tech, so it shouldn’t come as a surprise that its wearable tech is top-notch. The Samsung Galaxy Watch Ultra is a great option for self-improvement. It features high-tech Galaxy AI technology (doesn’t that just sound smart?) to track and compare your daily running metrics.

You’ll also receive daily personalised suggestions based on said metrics to help you improve physically and mentally. Precise heart rate monitoring, a built-in music player, and GPS functionality, among other features, help round out the list of impossibly cool functions for under £500.

19
Best fitness tracker deal

Fitbit Charge 6

Fitbit Charge 6
Now 29% Off

More smartwatch than mere tracker band, the latest Fitbit Charge 6 is excellent at cataloging all your daily activities with good accuracy, including steps, activity through built-in GPS, sleep, and heart rate. The colour display touch screen is bright and clear, even in daylight — with up to a seven-day battery life.

20
Best sunglasses deal

Icecube Avento Polarized Sports Sunglasses

Icecube Avento Polarized Sports Sunglasses
Now 19% Off

These semi-rimless running sunnies have polarised anti-glare lenses that are also scratch-resistant, providing you with the protection you need on the trails. Each pair comes with a durable hard case for easy and safe storage too.

Watch Next 
personal massage device and a person walking on a treadmill